6+ Small Business Email Marketing Tools in 2021

by Write Blog Spot

Do you want to grow your business? Looking for some strategic tools to turn your leads into customers – right? We got you covered.

In 2021, Email Marketing Tools have been popular to generate inbound leads and market your brand to a wider range of audiences with automated messages. From customizing templates to messages and subscribers, you have full freedom to grow your brand the way you want to.

Do you know that almost 87% of B2B marketers and 77% of B2C marketers use email marketing tools in nurturing their audience and creating a unique positioning?

A lot of companies are extensively using email marketing to amplify their small business. Let’s know more in detail-

What is Email marketing software?

Email Marketing Software is a service based software that allows you to plan, organize, implement and execute email campaigns with zero coding skills. This software contributes crucially in empowering your business by designing, and customizing email templates for-

  • Sending emails to relevant audiences
  • Creating segmentation lists for hyper targeting
  • Holds spam testing, seamless integrations and rich reporting capabilities

Before getting started with email marketing software, you must know that you are a guest in their inbox. Therefore, it is essential to write the content and design the campaign in such a way that it raises their pain point and curiosity to open the mailbox.

So, if you are looking for the same, check out this article now-

Best Small Business Email Marketing Tools in 2021 that you shouldn’t miss-

1. HubSpot Email Marketing

HubSpot is one of the best small business email marketing Tools that make it easy to start running personalized email marketing campaigns. Through this, you can track the analytics and improve your open and click through rates.

The best thing with such Email Marketing Tools is that- you can report your email campaigns across various channels with a strong and scalable CRM support.


  • You just have to pay for whom you are marketing to
  • Offers a full suite of marketing with email, CRM, blogging and more
  • Easy to trace the leads and generate more

Pricing: $50 per month up to 1,000 contacts

2. Mailchimp

Mailchimp is known as the best small business email marketing platforms where you can send the right emails to the right customers and market your business successfully. Besides that, it lets you create really good and interactive content by offering built-in templates for you.

Do you know why email marketing companies choose this software over any? Because it allows you to send 12,000 emails a month to 2000 subscribers for free.


  • Powerful segmentation and A/B testing capabilities
  • Automate your marketing with automated messages
  • Monitor analytics and take actions

Pricing: Ranges from $9.99 to $270 per month

3. ActiveCampaign

ActiveCampaign is the best email automation software that lets you run a personalized campaign based on your requirement. This software is designed specifically for managing and sales processing activities providing a range of email services.

The best you can do is go for a 14-day free trial and test its performance. If you find a scope of a good return, continue using the software.


  • It has 300+ integrations to offer seamless support
  • Offers fast and friendly customer support
  • All of its plans include implementation and data migration service

Pricing: Starts from $15+ per month

4. MailerLite

Do you know, people call MailerLite as one of the best email automation tools because it is easy to use and quick to learn? Well, it comes with a drag and drop interface that lets you use it with no hassle. This kind of email campaign software is so fun and intuitive that you can create the design you are looking for.

If you are stuck anywhere, no worries. MailerLite offers 24×7 live chat support where any issue can be resolved quickly in no time. Did we mention that it offers a free-forever plan that includes 1,000 subscribers and 12,000 email sends? Give it a try once.

Pricing: Starts from $10 per month Up to 1,000 contacts

5. Moosend

Moosend is one of the widely used Email Marketing Tools that offer mass email service. Besides that, it gives the user a choice of how to build the campaign – either by email or by subscribers.

It offers the best bulk email service that significantly saves your time and energy in marketing to multiple audiences.


  • It provides mobile support for seamless connection
  • You can customize templates as per your requirement
  • Offers the lowest plan cost

Pricing: Starts from $10 per month up to 2,000 subscribers

6. Drip

Known as the best email marketing automation tools, Drip is easy to use and easy to set up. No additional effort is required. Moreover, it contributes crucially in sophisticatedly segmenting the contacts for a personal small business email marketing.

Designs are neatly pictured that improve the experience of users. If required, you can take a free trial and learn the effectiveness of this tool.


  • This is a simple yet powerful drip campaigns
  • Offers a seamless customer support
  • Allows you to hyper-target your campaigns for increasing user engagement

Pricing: Starts from $19 per month up to 500 contacts

7. SendinBlue

Founded in 2012, SendinBlue is one of the best Email Marketing Tools that has a neatly designed interface. This is also known as a beginner friendly software that has a steeper learning curve.

It also provides advanced email newsletters service so that you can additionally target the customer beyond email marketing. This is an automated software that ensures convenience in usage.


  • It offers a free plan with 300 emails per day
  • Has an inbox system to keep your teams organized
  • Offers transactional emailing services

Pricing: Starts from $25/month 40,000 emails / month

The Final Conclusion

The above discussed is the list of Best Email Marketing Tools that help you design your campaign and prepare a newsletter to target or hyper target mass audience.

What are your views on this? Have you ever tried any? Don’t forget to share your experience in the comment section.

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